Ep 220: Talent Experience

Ep 220: Talent Experience

Over the last few years, there have been parallel conversations about candidate experience and talent experience. As thinking has developed, it has become obvious that these two things aren’t mutually exclusive and are in fact elements of an overall talent experience.

Over the last few years, there have been parallel conversations about candidate experience and talent experience. As thinking has developed, it has become obvious that these two things aren’t mutually exclusive and are in fact elements of an overall talent experience.

I recently undertook a research project in collaboration with Mervyn Dinnen and with the support of Saba Software, to explore the implications of a joined-up talent experience on talent acquisition. We spoke to several employers who are doing some exciting work in this area and have recently published our findings in a free whitepaper.

My guest in this episode is Duncan Miller from Saba Software. Duncan has some great insights to share on talent experience and how it might develop in the future.

In the interview, we discuss:

  • What is talent experience and why is it so important
  • How closely should candidate experience and employee experience be aligned
  • What are employers doing to create world-class talent experiences
  • The role of technology and its limitations
  • Early onboarding
  • Understanding the moments that matter most and the practicalities of personalization

Download our whitepaper

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Ep 219: Making Your Employer Brand Stand Out

Ep 219: Making Your Employer Brand Stand Out

Contact: matt@metashift.co.uk Employer branding has been the hot topic for the last several years as companies vie for competitive advantage in tight talent markets. But, despite all the focus, is employer branding actually getting worse and what do companies have to do to get noticed and connect with their talent audiences?

Employer branding has been the hot topic for the last several years as companies vie for competitive advantage in tight talent markets. But, despite all the focus, is employer branding actually getting worse and what do companies have to do to get noticed and connect with their talent audiences?

My guest this week is Ed Nathanson from Red Pill Talent, Ed has a vast amount of experience in helping build employer brands that stand out from the crowd and has some great practical tips to share.

In the interview, we discuss:

  • How employer brand is changing
  • Creating something meaning and memorable
  • The danger of being vanilla
  • Engagement as the ultimate measurement
  • Message and marketing

Ed also talks about making brands stand out and share some examples of what great looks like

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Ep 218: Better Job Descriptions

Ep 218: Better Job Descriptions

Contact: matt@metashift.co.uk We talk a lot about the poor quality of job postings with many just being a cut and paste version of the internal job description. However, we should also be talking about the poor quality of job descriptions themselves, many of which are put together in haste with little thought round impact and outcome.

We talk a lot about the poor quality of job postings with many just being a cut and paste version of the internal job description. However, we should also be talking about the poor quality of job descriptions themselves, many of which are put together in haste with little thought round impact and outcome.

To give us a different perspective, my guest this week is Kate Leto, a well-known product management and transformation consultant. As well as sharing her thoughts on job descriptions, Kate also offers insights on how thinking like a product manager could help improve the talent acquisition process.

In the interview, we discuss:

  • What is product management and what lessons might it have for talent acquisition
  • The importance of recruiting for emotional intelligence
  • Person organizational fit
  • Using four simple questions to create effective job descriptions

 

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Ep 217 Job Board Evolution

Ep 217: Job Board Evolution

Contact: matt@metashift.co.uk Job Boards and their likely future is a topic that we’ve not really covered in-depth on the podcast. Despite the decade long predictions of their demise, Job Boards still play a crucial role in many talent acquisition strategies. They are evolving quickly, and some of the new generation talent marketplaces are attracting enormous venture capital investment.

Job Boards and their likely future is a topic that we’ve not really covered in-depth on the podcast. Despite the decade long predictions of their demise,  Job Boards still play a crucial role in many talent acquisition strategies. They are evolving quickly, and some of the new generation talent marketplaces are attracting enormous venture capital investment.

My guest this week is Martin Lenz. Martin is CEO of innovative job board software provider Jobiqo and is therefore ideally placed to get us up to speed on the current state and future potential of job boards.

In the interview, we discuss:

  • What role are job boards currently playing in talent acquisition and how could they be better at it
  • Creating value in niches
  • Leveraging increasing amounts of data
  • Improving the candidate experience
  • What factors are driving change in the job board market and who are going to be the winners and losers.
  • What functionality should talent acquisition professionals be demanding from job boards both not and in the future

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Ep 216: Employer Brand Storytelling Strategy

Ep 216: Employer Brand Storytelling Strategy

Contact: matt@metashift.co.uk Employer Brand storytelling is a crucial topic for me, and it has been great to see an increase in the number of employers using the power of stories over the last 18 months. However realising the true potential of storytelling is only possible by understanding the science behind it and having proper strategies in place for audience segmentation, messaging, medium, format and distribution.

 

Employer Brand storytelling is a crucial topic for me, and it has been great to see an increase in the number of employers using the power of stories over the last 18 months.

However realising the true potential of storytelling is only possible by understanding the science behind it and having proper strategies in place for audience segmentation, messaging, medium, format and distribution.

My guest this week is someone who will genuinely accelerate your understanding of how to get results using stories. Miki Johnson is the co-founder of Job Portraits, a San Francisco based employer branding studio focused on helping high growth startups hire more effectively through storytelling.

In the interview, we discuss:

  • The evolution of employer branding
  • Deep dive storytelling
  • A strategic approach to content using UX research tools
  • Evidencing EVP through stories
  • Tailoring the message to different audience segments
  • Medium, Format and Distribution
  • When to use video and when not to

Miki also discusses the role of employees as creators and distributors and highlights some great examples of companies producing great content.

If you are interested in getting started with or improving your storytelling Job Portraits have an Employer Value Proposition Worksheet that can help. Please email miki@jobportraits.com to get your copy.

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