Ep 170: Using Employee Feedback For Recruiting And Retention

Ep 170: Using Employee Feedback For Recruiting And Retention

Gathering and acting on employee feedback is something that has genuinely been revolutionised by technology in the last few years. Many companies have moved away from the annual staff survey and are continuously gathering data from their employees and building strategies based on it.

Gathering and acting on employee feedback is something that has genuinely been revolutionised by technology in the last few years.

Many companies have moved away from the annual staff survey and are continuously gathering data from their employees and building strategies based on it.

One such organisation is Celadon Trucking who have been using employee feedback to strategically address the recruiting and retention challenges that are endemic in their industry. My guest this week is the VP of Marketing at Celadon Trucking, Whitney Boyer

In the interview we discuss:

• The recruiting and retention challenges in the industry

• Why the responsibility for talent attraction sits with the marketing department

• Using employee feedback to identify why drivers are leaving and set new business practices

• Addressing unique issues via comment boxes

• Building a Retention Team

• The power of integrating SurveyMonkey and Salesforce to share feedback round the company

• Overcoming the fear of giving negative feedback

• Using positive feedback as messaging for recruitment marketing

Whitney also talks us through the results seen so far and the plans to build more sophistication into their surveys as they move forward.

Subscribe to this podcast in Apple Podcasts

 

Ep 170: Using Employee Feedback For Recruiting And Retention

Ep 169: Reinventing Job Advertising

Ep 169: Reinventing Job Advertising

Next month I will have been working in digital recruitment marketing for 20 years, and yes that does make me feel old! Over those two decades, there has been a tremendous amount of change. Despite this though the simplest unit of recruitment advertising, the job posting, has remained stubbornly the same for most of this time.

Next month I will have been working in digital recruitment marketing for 20 years, and yes that does make me feel old! Over those two decades, there has been a tremendous amount of change. Despite this though the simplest unit of recruitment advertising, the job posting, has remained stubbornly the same for most of this time.

However, things are finally changing as new technologies, and media platforms enter the market. To get us up to speed with everything that is going on, my guest this week is Richard Collins from programmatic job advertising platform ClickIQ.

In the interview we discuss:

• Why the shift in this marketing is suddenly accelerating

• What happens when job boards don’t deliver

• How are Google and Facebook developing their recruitment advertising offerings

• How to make job advertising work in social media and search engines

• Converting more passive job seekers

• The role of Chatbots

• Which metrics do you optimise against?

Richard also shares the results he is seeing from implementing this approach and gives us his view on the future.

Subscribe to this podcast in Apple Podcasts

 

Ep 169: Reinventing Job Advertising

Ep 168: Bruce Daisley And The Joy Of Work

Ep 168: Bruce Daisley And The Joy Of Work

I’m absolutely delighted that my guest this week is Bruce Daisley, VP EMEA at Twitter. Not only is Bruce a senior Twitter executive he is also a passionate advocate of using science to improve workplace culture.

I’m absolutely delighted that my guest this week is Bruce Daisley, VP EMEA at Twitter. Not only is Bruce a senior Twitter executive he is also a passionate advocate of using science to improve workplace culture. He runs a hugely successful podcast on the topic called Eat Sleep Work Repeat and is currently at the top of the bestseller lists with his book The Joy Of Work.

In our interview, we talk about some of the things he has learnt studying workplace culture as well as Twitter’s plans for the future.

In the interview we discuss:

• Why Bruce started his podcast and who he feels has been his stand out guests

• Why science often flies in the face of everyday workplace habits and practices

• Interventions to stop burn out.

• Why most meetings are ineffective

• Physiological safety in the workplace

• The science of diversity

Bruce also talks about what’s next for Twitter.

Subscribe to this podcast in Apple Podcasts

 

Ep 168: Bruce Daisley And The Joy Of Work

Ep 167: LinkedIn’s Global Talent Trends

Ep 167: LinkedIn’s Global Talent Trends

The early part of any new year is always dominated by articles and videos exploring predictions of the trends that will effect talent acquisition over the coming 12 months. Unfortunately, a large proportion of this content tends to be unsupported opinion, so it always good to see trend research which is based on robust data.

The early part of any new year is always dominated by articles and videos exploring predictions of the trends that will effect talent acquisition over the coming 12 months. Unfortunately, a large proportion of this content tends to be unsupported opinion, so it always good to see trend research which is based on robust data.

One such publication is LinkedIn’s Global Talent Trends Report which is based on a survey of 5000 talent professionals in 35 countries combined with behavioural data from LinkedIn’s own platform. To discuss the findings of the report my guest this week is Mark Lobosco, VP of LinkedIn Talent Solutions.

In the interview we discuss:

• The changing relationship between employee and employer

• How can employers identify soft skills earlier in the hiring process?

• Is workplace flexibility essential or just a perk?

• How companies can be part of the solution for dealing with workplace harassment

• Why pay transparency is vital in shaping the future or recruiting and talent

You can download a copy of Global Talent Trends 2019 here.

Subscribe to this podcast in Apple Podcasts

 

Ep 167: LinkedIn's Global Talent Trends

Ep 166: The Power Of Employee Advocacy

Ep 166: The Power Of Employee Advocacy

Employee Advocacy is something I’ve seen used very effectively to promote employer brands and solve recruiting challenges. Despite its apparent effectiveness, it is still not a technique that is being widely used in Talent Acquisition. So how do you use Employee Advocacy effectively and how can technology help?

Employee Advocacy is something I’ve seen used very effectively to promote employer brands and solve recruiting challenges. Despite its apparent effectiveness, it is still not a technique that is being widely used in Talent Acquisition.

So how do you use Employee Advocacy effectively and how can technology help? To help us find the answers, my guest this week is Andrew Seel, CEO of Qubist. Qubist work with a number of employers on employee advocacy for talent acquisition and Andrew has some great insights to share.

In the interview we discuss:

• What is employee advocacy and what does and employer advocacy platform do?

• What recruitment challenges can employee advocacy solve

• The vital importance of trust, transparency and personal connection

• The importance of senior stakeholder buy-in

• How do you drive consistent participation?

Andrew also talks through the work Qubist have recently done with The John Lewis Partnership and gives his view of what the future looks like for employee advocacy.

Subscribe to this podcast via Apple Podcasts

Ep 166: The Power Of Employee Advocacy