The future of job boards has been an ongoing debate in our industry for years. A debate that has been dominated by predictions of their demise. These predictions have so far proved to be erroneous. But what is their future?
Who to better to ask than my guest this week Peter Weddle. Peter is the CEO of TA Tech, the trade association for the global talent acquisition technology industry. He has been a close observer of the job board market since its inception in the 1990s and has some great insights to share.
In the interview we discuss:
Peter’s history in the industry and some of the changes he has seen
Why talent acquisition vendors are looking at solution stacking and building partnerships and alliances
The potential of programmatic advertising and what recruiting can learn from mistakes made in e-commerce advertising
The challenge of transitioning from duration based advertising to performance based advertising
Other ways that Job Boards are changing.
Peter also shares his views on the future and gives us details of several unique events being run by TA Tech during 2017