Ep 7: What is Content Marketing and Why is it Important?


In this episode Matt Alder talks to Mervyn Dinnen Content Marketing Expert for HR and Recruiting

The importance of content marketing has grown significantly in the last two years, however it is still under used in the Recruiting and HR space. In this interview Matt and Mervyn discuss just what content marketing is and how it can be used for recruiting, employer branding and customer engagement. Mervyn shares what is working and gives us his 7 tips for producing great content. They also discuss the current state of Social Recruiting as well as Poldark and Kittens……

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One thought on “Ep 7: What is Content Marketing and Why is it Important?

  1. Content marketing’s important, but so many recruiters’ credibility is destroyed because, despite their best efforts at content marketing, their day-to-day messages, i.e job posts, in themselves a good content marketing opportunity if you consider them as being an important corporate message as well as a recruitment vehicle, are just plain awful.

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