Ep 113: Culture, Passion and Advocacy

Rapidly scaling a company while protecting the culture and values that makes it unique is a significant challenge. But what should the recruiting team be doing to help solve this problem?

My guest this week is Nicolle Sinclair, Global Head of Talent at craft beer producer Brewdog. Brewdog is famous for its unconventional approach to business and, as well as being one of the fastest growing companies in the UK; it is also scaling up internationally with breweries in the USA and Australia. Retaining their unique culture as they do this is no easy task, and I was delighted to get to talk to Nicolle about Brewdog’s approach to recruiting.

In the interview we discuss:

• Brewdog’s recruiting challenges

• Recruiters as “cultural guardians.”

• The history of the Brewdog Charter

• The importance of developing specialist knowledge within an in-house recruiting team

• The role of technology and choosing the right platform

• How to communicate with candidates and give people a world-class experience even if they have been unsuccessful

Nicolle talks about the role of employee and customer advocacy and give us a taster of what’s next for Brewdog

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Recruiting Future Podcast

Ep 112: People Centric Employer Branding

Employer Branding is always a topic that provokes a lot of debate. So much debate in fact that sometimes it is difficult to get a clear view of what strategies are working. It’s fair to say that many employers are now putting their employees at the centre of their employer brand strategy but have do you have a people centric approach in a large complex organisation?

My guest this week is Julie Griggs, Head of Talent and Resourcing at Manchester Metropolitan University. Julie leads a team that has been doing some interesting, innovative and effective work in employer branding.

In the interview we discuss:

• The challenges of recruiting for a large university with diverse needs.

• Technology as the foundation of a smooth candidate journey

• Putting people at the heart of employer branding

• Innovative approaches to photography and video

• Their unique approach to attracting senior hires

• The importance of candidate and hiring manager feedback

Julie also talks about the results her team has seen from using this approach and shares some valuable advice for employers who are just getting starting with employer branding.

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People Centric Employer Branding

Ep 111: Recruiting For Hyper Growth

Recruiting to help a company grow is a typical situation that many resourcing leaders find themselves in. But what is it like to recruit for a company that is hyper growth mode and what are the key challenges to overcome?

My guest this week is someone who is very familiar with this hyper growth scenario. Justin Anastasi is Talent Acquisition Manager for Evolution Gaming, a company that is currently growing by 50% year on year. In our conversation, Justin talks about the strategies and technology Evolution Gaming use to help them recruit for hyper growth.

In the interview we discuss:

▪ Managing roles as projects

▪ The positive and negatives of automation and the continued importance of humans

▪ The role of technology in supporting process

▪ Stakeholder partnering

▪ Research and Talent Intelligence

▪ The importance of Employer Brand and standing out from the competition

Justin also shares some advice for recruiters facing similar challenges and gives us his predictions for the future of Talent Acquisition.

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Recruiting Future Podcast

Ep 110: Content Led Recruitment Marketing

Effective use of content is a critically important aspect of recruitment marketing. However, in our fast changing media and advertising landscape many employers are struggling to create and amplify content effectively.

My guest this week is Audra Knight, Recruitment Operation Manager at Tenable Network Security. Audra is well known in the industry for being fantastic at harnessing content marketing for recruiting and I’m delighted that she was happy to share so many practical tips during our conversation

In the interview we discuss:

• What do we actually mean by content in the context of recruiting

• Creating a content strategy and the importance of targeting

• Why Facebook is vitally important and how to use it effectively

• The power of paid social

• LinkedIn and Twitter, how do they fit in?

• The importance of video

• Measuring results

Audra talks about the employers she feels are getting content marketing right and gives us some predictions for the future

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Recruiting Future Podcast

Ep 109: The New Rules Of Work

I’m delighted to have Kathryn Minshew as my guest on the show this week. Kathryn in not only the Founder and CEO of careers platform The Muse, she is also a best-selling author. Her book, The New Rules of Work was published earlier this year and provides brilliantly practical advice on managing a career in our ever changing world of work.

As well as providing some fantastic careers content The Muse also works with a large number of employers on employer branding, candidate experience and recruitment marketing and these are the themes we cover in our conversation.

In the interview we discuss:

• The most effective ways employers can acquire talent

• The importance of employee story telling and advocacy

• The culture driven employment market

• Employee experience as a differentiator and why it isn’t about perks

• Experimenting with content formats for storytelling

• Relationships over transactions

Kathryn also shares some brilliant examples from employers who are getting it right and gives her view on how companies will connect with talent in the future

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Recruiting Future Podcast