Employer branding has never been a more popular discussion topic with a huge amount of content and conference time now dedicated to it. However, when you dig below the surface, there is very little that addresses the day to day concerns of employer brand practitioners, particularly those working within global organizations.
Working in partnership with my regular co-collaborator Mervyn Dinnen and in conjunction with employer brand solution provider Papirfly, this summer we did a piece of research design to restore the balance by uncovering the real issues in employer branding.
In our discussion we cover four key issues:
• How to align internal and external brand to greater effect
• Why employer brand becomes even more important in times of commercial turmoil
• How to adopt employee generated content to grow your employer brand at scale
• The importance of measuring effectiveness of your efforts, and best practice techniques for doing so