Ep 56: How To Use Employees As Brand Advocates

Using Employee generated content for employer brand communication is a topic we’ve covered a couple of times on the podcast now. In this episode I want to take things to the next level and talk about using employees as brand ambassadors to strategically distribute and amplify brand content as a way of reaching targeted networks of talent.

I’ve always considered this to be the key to social recruiting success and my guest this week, Craig Fisher the Head of Employer Branding at CA Technologies, is certainly someone who shares this view. I’ve known Craig for a long time now and he has always been a practitioner who operates at the cutting edge of social media, experimenting with different tools and techniques to get tangible recruiting results.

In the interview we discuss:

•    Why EVP should be “inside out” with the employees themselves communicating and carrying the brand

•    Using employee advocacy platform technologies

•    The 5-1 “give to ask” ratio and why it is vital to success

•    How CA Technologies identified 80 internal brand champions and the results they have seen after the first five months of the advocacy program.

•    The best tools for curating relevant job seeker content

Craig also gives some great practical advice on how to start a employee advocacy program and share his thoughts on emerging recruiting technologies

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Recruiting Future Podcast

Ep 55: The Power Of Employee Generated Content

In my work as a consultant, I’m constantly seeing examples of employers whose recruitment marketing and employer brand activity is ineffectual because they are lacking content from their employees that illustrates what working for them is really like.

Generating, managing and optimizing this kind of content is hard and can potentially take up huge amounts of resource. Unsurprisingly then we are now seeing a growing number technology companies providing products and services to help employer brand managers in this area.

My guest on this episode of the podcast is Phil Strazzulla the Founder and CEO of LifeGuides, a company that is helping employers capture and tell their employees stories. In the interview we discuss:

•    The advantages of using “Employee Authored Content”

•    Some of the reasons employers struggle in this area

•    What makes great employee content and the vital importance of authenticity

•    The problem with “Frankenstein” job descriptions

•    How data insights can help

Phil also gives us examples of companies who are doing this well and offers his advice on how to get started.

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Recruiting Future Podcast

Ep 54: Are You Ready For The Future Of Work?

Predicting the future of work is not an exact science, however one prediction that most people seem to agree with is that there will be a significant rise in freelance and contract working. This trend is already here; recent years have seen both a significant rise in the contingent workforce and the advert of talent marketplaces shaping the “gig economy”.

My guest this week is Connor Heaney, Managing Director of CXC Corporate Services. I first met Connor last year when I spoke at CXC’s future of work summit in Dublin. Since then Connor has been running future of work think tanks all over the world and has some important perspectives on how companies should be preparing themselves for the future of work.

In the interview with discuss:

•    The positives and negatives of the rise of the gig economy

•    The lack of government readiness to understand the changes and give the new workforce the support they need

•    Predicted growth rates for the contingent workforce and its implications for traditional companies

•    How ready companies are for the legal and tax implications of larger contingent workforces

•    The evolution in Employer Branding that is needed make sure companies are attracting the right contingent talent.

•    Recruiters versus algorithms

Connor also talks the most interesting technology innovations he is seeing in the space and gives us his view on the future

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Recruiting Future Podcast

Ep 53: Unique Insights From People Analytics

People Analytics is one of the hottest topics there is in HR at the moment. A data revolution is starting to make companies radically rethink their approaches to attracting, retaining and developing talent.

Technology is transforming the kind of qualitative research that underpins employer branding and employee engagement strategies, providing the ability to generate instant insights that would have previously taken months of work to produce.

My guest this week is Andrew Marritt from Organization View. Andrew is a pioneer in the field of text analytics for HR and has some fascinating insights into the potential for data in the talent space.

•    In the interview we discuss:

•    The relevance of Big Data for HR

•    The power of using technology to bring meaning to the free text data found in performance reviews and employee surveys on a massive scale

•    How free text analytics can help to develop subtle differences in employer brand messaging to give maximum appeal across multiple target audiences

•    The potential for real time analysis of job applications to generate automated smart follow up questions, particularly in the graduate recruitment space

Andrew also share his thoughts on the application of text analytics to email and workplace collaborations systems to spot conversational trends within organizations

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Recruiting Future Podcast

Ep 52: How To Set Up An In House Recruiting Function

The popularity of moving recruitment in house continues to grow and is now something that is happening across all types of businesses whether they are large corporates, SMEs or high growth start ups. Setting up a in house recruitment function can be a learning experience both for the company and for the recruiters involved as the reality is often much more complex than the theory.

My guest this week is Nick Yockney Head of People for Property Partner, a property crowdfunding platform. Nick has set up two new in house recruiting functions since making the transition from agency recruiter to in house recruiter and is very open and honest about his experiences.

In the interview we discuss:

•    The Difficulties for recruiters when moving from agency to in house

•    The motivations businesses might have for bringing recruitment in house

•    The importance of understand the rhythm of the business and the value an in house function can add if it does this

•    The dangers of over-promising

•    Thinking strategically while realistically assessing the tools you have

•    Function over fashion in recruitment technologies.

Nick also tells us what has surprised him most about moving in house, the tools he finds most useful and his views on the future.

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Recruiting Future Podcast